Wednesday | April 17, 2024
The 12 Best SEO Services in 2024
As of 2023, there are more than 180k SEO service providers in the US itself. With so many options to choose from, finding the best fit for your business can be daunting. In this guide, we’ve put together a list of the 12 best SEO services in 2024....
https://backlinko.com/seo-services
Read More »
Tuesday | April 16, 2024
Share Of Voice: Why Is It Important?
PPC is an industry awash with metrics, many of which are less important than others. One which you cannot afford to ignore is Share of Voice. Beyond “visibility of your campaigns compared to your competitors” what actually is Share of...
https://www.ppchero.com/share-of-voice-why-is-it-important/
Read More »
Monday | April 15, 2024
How To Implement Geotargeting in Your PPC Campaigns
Companies around the world geotarget their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Find out how to successfully implement geotargeting within your PPC strategy.
The post How To Implement Geotargeting...
https://www.ppchero.com/how-to-implement-geotargeting-in-your-ppc-campaigns/
Read More »
Saturday | April 13, 2024
Critical Display Error in Brand Safety Metrics On Twitter/X Corrected
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which was provided by DoubleVerify, a third-party company known for verifying brand safety...
https://www.ppchero.com/critical-display-error-in-brand-safety-metrics-on-twitter-x-corrected/
Read More »
Friday | April 12, 2024
Local Keyword Research: 4 Easy Steps to Attract More Customers
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search...
https://backlinko.com/local-keyword-research
Read More »
Thursday | April 11, 2024
Most Visited Websites in the World
Over 1.9 billion websites make up the internet. However, a select few dominate online traffic. According to the latest data from Semrush’s Traffic Analytics tool, the 100 most visited sites range from search engines and social media to...
https://backlinko.com/most-popular-websites
Read More »
Thursday | April 11, 2024
Number of Threads Users
Threads is a microblogging app, new X (Twitter) rival operated by Meta. Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups....
https://backlinko.com/threads-users
Read More »
Thursday | April 11, 2024
A History of Google AdWords and Google Ads: Revolutionizing Digital Advertising & Marketing Since 2000
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping...
https://www.ppchero.com/a-history-of-google-adwords-and-google-ads-revolutionizing-digital-advertising-marketing-since-2000/
Read More »
Wednesday | April 10, 2024
Most Followed Accounts on Social Media
From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific...
https://backlinko.com/most-followed-social-media
Read More »
Wednesday | April 10, 2024
Competitor Monitoring: 7 ways to keep watch on the competition
Competitor monitoring is an important way of keeping your eye on the ball and making sure you're not missing any tricks and losing ground to your rivals. Here are seven ways to stay ahead of the game.
The post Competitor Monitoring: 7 ways to keep...
https://www.ppchero.com/competitor-monitoring-7-ways-to-keep-watch-on-the-competition/
Read More »
Friday | April 05, 2024
You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager
LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they’ve added to the campaign manager platform....
https://www.ppchero.com/you-can-now-buy-ads-on-roku-samsung-and-nbcuniversal-through-linkedins-campaign-manager/
Read More »
Thursday | April 04, 2024
ASA increasingly clamping down on misleading social media ads
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the...
https://www.ppchero.com/asa-increasingly-clamping-down-on-misleading-social-media-ads/
Read More »
Wednesday | April 03, 2024
brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs
Rough Agenda, the organisers of brightonSEO, the world’s largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series Hero Conf and the international search...
https://www.ppchero.com/brightonseo-acquiring-searchlove-heroconf-and-ppc-hero-from-brainlabs/
Read More »
Wednesday | April 03, 2024
Hero Conf is back – join us in San Diego this November 2024
As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda – the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve...
https://www.ppchero.com/hero-conf-is-back-join-us-in-san-diego-this-november-2024/
Read More »
Monday | April 01, 2024
Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and ES following in Q2. Previously it’d...
https://www.ppchero.com/google-ads-vehicle-listing-ads-vla-now-live-in-the-uk-germany-france/
Read More »
Saturday | March 30, 2024
13 Best Affiliate Marketing Website Examples
An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. While it may seem like a pretty simple concept, this form of promotion has grown into...
https://backlinko.com/affiliate-marketing-website-examples
Read More »
Saturday | March 30, 2024
Google ad safety report 2023: Google blocked 5.5 billion ads last year
Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .
The post Google ad safety report 2023: Google blocked 5.5 billion ads last year first appeared on PPC Hero.
https://www.ppchero.com/google-blocked-5-5-billion-ads-in-2023-safety-report/
Read More »
Friday | March 29, 2024
What Are URL Parameters? A Guide for Marketers and SEOs
URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an...
https://backlinko.com/url-parameters
Read More »
Friday | March 29, 2024
The Most Expensive Dog Breeds in the World
Did you know that some dog breeds are known to come with a hefty price tag? These luxury and exclusive breeds are sought after by dog enthusiasts around the world, willing to pay top dollar for their prized companions. From unique characteristics to...
https://zacjohnson.com/most-expensive-dog-breeds/?utm_source=rss&utm_medium=rss&utm_campaign=most-expensive-dog-breeds
Read More »
Friday | March 29, 2024
What Is Hreflang and How To Implement It the Right Way
Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content....
https://backlinko.com/hreflang-tag
Read More »